A Matter of Taste

Eighteen food trucks at REEB Ranch in Brevard await your discriminating palate.

Over the past ten years, Western North Carolina’s few food trucks have grown into a virtual fleet, offering Cajun and Asian, barbecue and gourmet grilled cheese, and practically every version of fusion cuisine cookable on four wheels. Now Oskar Blues in Brevard, a multi-state canned-beer craft brewer who’s no stranger to festivals, is getting fueled up for the Loaded Up and Truckin’ Food Truck-Off & Aural Pleasure Fest, an unprecedented food-truck competition to be held at the business’ special-events property, REEB Ranch on the Henderson/Transylvania county line.

Eighteen trucks (full list at www.loadedupandtruckin.com) will go grill-to-grill, offering their usual fare plus a special menu offering. This dish of the day is meant for festival attendees who purchase a “judge’s ticket” — because it’s these everyday gourmands who’ll determine the truck-off grand champion, an honor that includes a sweet cash prize.

Naturally, there’ll be plenty of beer to wash it all down. Also on tap: a full day of music (Charleston-based Americana duo Shovels & Rope headline) and camping options.

“We wanted to make sure the Truck-Off competition was judged by the people,” says marketing guy Aaron Baker. We dig mobile food culture because it’s gritty and no-nonsense. The trucks bring delicious food straight to the people, so who better to judge their eats than the customers themselves? We’re stoked to get this event rolling.” 

Loaded Up and Truckin’ Food Truck-Off & Aural Pleasure Fest, Saturday, April 16, at Reeb Ranch, noon-11pm. Camping check-in begins at 10am. See loadedupandtruckin.com for directions and ticket information.

Leave a Reply

Your email address will not be published. Required fields are marked *