Live at Lanier

For 105 years, four generations of the Morse family operated, promoted and served as stewards for the natural scenic attraction known as Chimney Rock. Todd Morse will discuss the background and writing of For the Love of Chimney Rock, a detailed, in-depth history of the family’s multi-faceted relationship with the mountain until its sale to the state of North Carolina in 2007.  Through history, as a business case study, and a unique personal perspective, Morse offers a comprehensive exploration into the inner workings and challenges of a family business and the love each generation had for this incredible place.  Copies of the book will be available.